While hard as it may be, yet letting visit of your web-site designing recommendations and listening to the customer may actually be of profit in the long run.
I know whatever you are saying, you’ve been in the world wide web designing business long enough to be familiar with what performs and will not doesn’t, what would my own customer know? Well after approaching web site design in the same manner, I have unfortunately experienced no other choice but to give in to my best laid plans and adhere to the would like of my personal customers.
Building of good websites usually means it has to be attractive to the eye, and also being completely functioning intended for Search Engine benefits, but in the long run it must display professionalism intended for the business represented.
Making sure that you comply with W3C Standards (W3C Markup Approval Service) designed for both HTML and CSS validation is paramount to good style and programming (but not required for good Yahoo PR, I will discuss in later posts), so when designing we like to use basic HTML formatting and CSS text typeface like Tahoma 11pt, for making neat readable text and nice web page image designs.
I will list some cases of exactly where letting proceed has rewards for each party involved and exactly how in some conditions actually lead to little or no online traffic for the site.
Case Study 1 . Architectural Company flash and font things
Our consumer wanted the utilization of Flash elements to display a couple of architecture photos with a pleasant fade between images and changes to unique CSS Typeface used Tahoma 11pt font and replace by Century Medieval 11pt, which is often used in all their logos and architecture design and style work.
As a general rule would know embedding Flash data files into your website results in W3C Validation undefined source failure, thus copy the site Incorrect Markup. Following explaining this, the customer seemed the need to have a nice graphical adobe flash style photo far outweighed the importance of quality valid HTML Transitional Markup. To them the look and conception of their site to their customers was much more advantageous than complying when using the W3C.
In addition , that they wanted the use of the Century Gothic font rather than Tahoma. By simply design Century Gothic provides a much larger font height than Tahoma so when used increased the page height larger than when using Tahoma thus causing the site showing with browse bars when view within 1024 a 768 quality, where recently it built in the whole site perfectly.
Eventually the customer achieved the desired affects they sought and finally it is the customer who at all times knows best.
Example 2 . Package supplier turns into boxed in
Our client had started a new business supplying cardboard boxes boxes with regards to moving and packing. That they wanted www.nimitix.ga an easy site with heavy graphical image components and little if any text for the home page.
Trying to explain to the customer the role of text centered search engines outcomes and that having no readable text in the home page would limit their visibility, they choose design over benefits. Why you could ask could a company limit their probability of being available on search engines? Well the question nonetheless burns with us too, but as mentioned previous the customer at all times knows very best and the decision was exclusively theirs to create.
Their philosophy was straightforward, their website was purely to be applied as a research guide certainly not the source of extra business, as their marketing strategies would be enough to garner continuous business.
Today I still wonder so why they limited their marketability and in particular the website which is constantly online and may be searched constantly of the day.
And so in summary the best laid plans of mice and guys (well in this case web designers) can be a say waste great management when what I have stated all along that your customer always knows ideal and ultimately they are the ones paying for your service consequently sometimes it may be best to take a nap your weapons and agree defeat.