While hard as it can be, yet letting travel of your web page designing suggestions and hearing the customer may actually be of benefit in the long run.
I know what you are saying, you’ve been in the net designing business long enough to recognise what works and will not doesn’t, what would my own customer find out? Well after approaching web design in the same manner, I have unfortunately acquired no other choice but for give in to my best laid plans and abide by the would like of my own customers.
Engineering of good websites usually means that this has to be appealing to the eye, and also being completely functioning for Search Engine rewards, but ultimately it must screen professionalism with respect to the business symbolized.
Making sure that you comply with W3C Standards (W3C Markup Validation Service) just for both CODE and CSS validation is paramount to good style and programming (but not required for good Google PR, Let me discuss in later posts), so when making we always like to use foundation HTML formatting and CSS text font like Tahoma 11pt, to produce neat easy to read text and nice web page image styles.
I will list some cases of where letting proceed has rewards for both parties involved and exactly how in some conditions actually resulted in little or no website traffic for the web site.
Case Study 1 . Architectural Company flash and font is important
Our consumer wanted the application of Flash elements to display many architecture pictures with a decent fade among images and changes to initial CSS Font used Tahoma 11pt font and replaced with Century Medieval 11pt, that is used in all the logos and architecture design and style work.
Since several would know embedding Flash data into your site results in W3C Validation undefined source failure, thus object rendering the site Unacceptable Markup. After explaining this, the customer thought the need to have a nice graphical display style picture far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and conception of their webpage to their consumers was far more advantageous than complying with all the W3C.
In addition , they wanted the use of the Century Medieval font rather than Tahoma. By design Century Gothic possesses a much larger typeface height than Tahoma and when used elevated the webpage height bigger than when using Tahoma thus leading to the site featuring with slide bars when ever view under 1024 back button 768 quality, where recently it built in the whole site perfectly.
In the long run the customer accomplished the desired influences they desired and in the long run it is the buyer who definitely knows very best.
Case Study 2 . Container supplier becomes boxed in
Our buyer had started a new organization supplying cardboard boxes for the purpose of moving and packing. They wanted tester.extrabirthdaygroups.com a simple site with heavy graphic image components and little if any text on the home page.
Trying to explain to the customer the role of text depending search engines effects and that having no legible text around the home page might limit all their visibility, they will choose style over results. Why you may ask would a company limit their possibilities of being found on search engines? Well the question even now burns around too, but since mentioned previous the customer usually knows very best and the decision was only theirs to produce.
Their school of thought was simple, their website was merely to be utilized as a reference guide and necessarily the source more business, because their marketing strategies would be enough to garner consistent business.
Even today I still wonder so why they limited their marketability and in particular the website which is constantly online and can be searched constantly of the day.
So in summary the best laid ideas of rats and males (well in this case web designers) can be a utter waste great management because what I own stated almost all along that the customer often knows best and in the end they are the kinds paying for the service therefore sometimes it may be best to lie down your pistols and acknowledge defeat.